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1. Data Controller

Little Bell Hotel is the controller responsible for your personal data.

Contact details:
Email: [email protected]
Phone: 07909508367
Postal address: 51 Lyminster Avenue, BN1 8JL 

2. Personal Data We Collect

We may collect, use, store, and process the following categories of personal data:

2.1 Data Provided Directly by You

When you contact us or make a booking enquiry (typically via our website contact form, telephone, or email), we may collect:

  • Full name

  • Email address

  • Telephone number

  • Details relating to your booking (dates, tent preference, number of guests, requests)

  • Any other information you choose to include in your enquiry

2.2 Technical Data (Website)

When you visit our website, we may automatically collect:

  • IP address

  • Browser type and version

  • Device information

  • Usage information (pages visited, time on page, navigation paths)

This information is collected via Google Analytics and is used solely for statistical and analytical purposes. We do not use marketing cookies or social media tracking tools.

2.3 No Special Category Data

We do not collect or process any special category personal data (e.g., health, medical, disability, allergy, or dietary information).

2.4 No Payment Data

We do not process or store card details or any other financial information.

3. How We Use Your Personal Data

We process your personal data for the following purposes:

3.1 Contractual Necessity

To respond to your enquiries, manage your booking request, and communicate with you regarding your stay.

3.2 Legitimate Interests

To operate, maintain, and improve our website; to ensure IT security; and to manage routine business administration.

3.3 Legal Obligations

To comply with applicable laws, regulations, and lawful requests from authorities where required.

3.4 Consent

If in the future you choose to subscribe to marketing communications or newsletters, we will only send such communications with your explicit consent.

4. How We Store and Secure Your Data

Your personal data is stored only in:

  • Our secure email inbox (emails received from contact form submissions or direct enquiries)

We do not use booking platforms, CRM systems, or cloud databases for customer data.
Access is limited strictly to the hotel owner/management, and no other staff members or third parties have access.

We implement appropriate technical and organisational measures to protect your data, including secure email access, password protection, and device safeguards.

5. Data Sharing

We do not sell or share your personal data with third parties, except in the following limited circumstances:

  • Service Providers: We may share anonymised website usage data with Google Analytics for statistical purposes.

  • Legal Requirements: If required to comply with legal obligations or lawful requests by public authorities.

We do not use any third-party booking engines, marketing services, OTAs, or payment processors.

6. International Transfers

Google Analytics may transfer data outside the UK. In such cases, appropriate safeguards (such as Standard Contractual Clauses) are applied to ensure compliance with UK GDPR.

Aside from this, we do not transfer personal data outside the UK.

7. Data Retention

We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including:

  • Enquiry emails: retained for up to 12 months

  • Booking-related communications: retained for up to 6 years only if required for accounting or legal reasons

  • Analytics data: retained per Google’s standard retention policies

After these retention periods, data will be securely deleted.

8. Your Legal Rights

Under UK GDPR, you have the following rights concerning your personal data:

  • Right of access – to request a copy of your data

  • Right to rectification – to request correction of inaccurate data

  • Right to erasure – to request deletion where appropriate

  • Right to restrict processing – to request limitation of data use

  • Right to object – to object to certain types of processing

  • Right to data portability – to receive your data in a structured format

To exercise these rights, please contact us using the details above.
You may also lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

9. Cookies

We currently use only basic functional cookies and Google Analytics cookies.

We do not use:

  • Advertising cookies

  • Social media tracking

  • Facebook/Meta Pixel

  • Remarketing tools

A cookie banner will be implemented in due course to ensure compliance with privacy regulations.

A separate Cookie Policy is available upon request or will be published alongside the cookie banner.

10. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of these third-party sites.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. Continued use of our website indicates acceptance of the updated policy.